Alipay red storm WeChat social imaginary Dallas – Science and technology Sohu-驯龙高手dm456

Alipay red storm WeChat social, Dallas imaginary Sohu of science and technology in the eyes of many people, Alipay and WeChat is a pair of lovers, often high-profile fight, while WeChat after Alipay’s core payment position, known as a few hours do Alipay ten years. Then it becomes social relationships chain WeChat Alipay challenge think, from the WeChat circle of friends away hundreds of millions of users. In fact, these ideas may be "Dreams", but some analysts have assumed that. We see in the media, and most of the analysis is to seize the Alipay site, WeChat Alipay WeChat easy, but it is difficult social challenges. Such analysis is almost one-sided is not surprising, as Alipay does not care. Because of the Internet, social networking applications is the so-called Internet most analysts Qingjushulu, can be related to the payment of financial sector is very professional niche range, if the traditional theory of social networking to see Alipay’s behavior, like standing in a parallel universe, not in a dimension. Many people think that Alipay can not impact WeChat, because a lot of money on Alipay, people do not want to hold such accounts and chat with strangers, but these are the same people but can also get WeChat there are many "strangers" tool can do things to pay. WeChat and Alipay wars are out of media speculation, or deliberately guide, whether WeChat or Alipay, are not stupid enough to go through the history to kill yourself. Alipay did not grab WeChat’s social, WeChat has not accounted for the social application of Alipay Alipay will pay WeChat to grab, only to be kicked ass mind would want to do this, it is clear that Alipay’s management team will not be so stupid. Alipay has a "friend", also hope to have social friends, but this is not about WeChat social networking, Alipay did not want people between Alipay’s friend Jack, joke or use Twitter all the fragments of time. At the same time, WeChat also began to understand, Alipay ten years to build up pay positions are exceptionally strong, not comparable to the Maginot line, beyond the Great Wall, after repeated testing failed to give up the basic payment, transfer of charge is clear, WeChat will turn and change as an important development direction of their own, so the red envelope is special the value of. For a long time, the two companies focus on payment and social competition does a lot, but never on alipay. In order to do social, Alibaba do come over, and now focus on the nail, and relying on Taobao Wangwang can be said to be the only domestic QQ has not been killed with WeChat instant messaging tools, of course, these products also benefit from differentiated survival and unique survival of the soil. WeChat is the same, known as WeChat equal to anything in the payment is only made a yell, because the red envelopes and into contact with the money the most serious impact of WeChat and Alipay but not their Tencent caifutong. In fact, compared with 2014 the two sides strategy is not clearly the rivalry between WeChat and Alipay in 2015 has basically along both sides enter]

支付宝红包强攻微信社交,臆想出来的豪门恩怨-搜狐科技   在很多人眼里,支付宝与微信就是一对冤家,经常高调缠斗,一会儿是微信抢夺支付宝的核心支付阵地,号称几个小时干了支付宝十几年的事,一会儿又变成了支付宝挑战微信的社交关系链,想着从微信拉走亿万朋友圈用户。   实际上,这些想法可能都是“梦想”,只是一些分析师们臆想出来的。在媒体上,我们看到,大多数的分析都是,微信抢占支付宝的地盘容易,支付宝挑战微信社交却是难上加难。出现这样几乎一面倒的分析并不奇怪,好像支付宝也并不在意。因为,所谓的互联网社交应用是大多数互联网分析师们的轻车熟路,可与支付相关的金融领域却是很专业的小众范围,如果以传统的网络社交理论去看支付宝的行为,好比站在了平行宇宙,根本不在一个维度上。   很多人认为,支付宝冲击不了微信,因为支付宝上很多资金,人们不愿意拿着这样的账户与陌生人聊天,但是,同样是这些人却也可以得出微信这个里面有很多“陌生人”的工具可以做好支付的事情。微信与支付宝的战争都是媒体臆想出来的,或者是被刻意引导的,不管是微信还是支付宝,都不会傻到穿越到历史自己去干掉自己。   支付宝没有抢微信的社交,微信也没有占支付宝的支付   支付宝会去抢微信的社交应用,只有被驴踢过的脑子才会这样想这样做,显然支付宝的管理团队不会这样傻。支付宝有了“朋友”,也希望朋友之间存在社交,但此社交却绝非微信所讲的社交,支付宝从来没有也不会希望人们在支付宝的朋友之间发心灵鸡汤、玩笑段子甚至占用所有的碎片时间叽叽喳喳。   同时,微信也逐渐明白,支付宝十几年建立起来的支付阵地异常坚固,绝非马奇诺防线可比,作用超越了万里长城,多次试探未果之后基本放弃了大额支付,对转账开始收费便是明证,微信转而将零钱视为自己的重要发展方向,所以红包被特别的看重。   一段时间以来,两家公司围绕支付与社交的争夺确实很多,但决不会围绕支付宝展开。为了做社交,阿里巴巴做过来往,现在重点在钉钉,而依托淘宝的旺旺可以说是国内唯一没有被QQ与微信干掉的即时通信工具,当然这些产品也是得益于差异化生存和独特的生存土壤。微信也是一样,号称无所不能的微信在支付上也仅仅是赚了吆喝,因为红包而接触到钱的微信冲击的最严重的并不是支付宝而是腾讯自己的财付通。   事实上,与2014年双方战略未清晰之间的对抗相比,2015年起的微信与支付宝基本上相安无事,双方进入到了竞合阶段。可以这样说,微信已放弃挖支付宝的墙角,支付宝也无意看微信的玩笑,两家心知肚明。   总体看,微信做不了支付宝的事儿,支付宝也做不了微信的活儿,两家的竞争并非你死我活的关系,在互联网金融领域上,腾讯与阿里巴巴已经有很多合作和默契。   支付宝集福卡是挑逗,微信红包看照片是耍酷   如果没有新年的红包大战,很多人都忘记了微信与支付宝还是冤家,可是红包终究还是成为了引爆两家明争暗斗的导火索。   上一个春节,微信与央视春晚合作,在除夕夜下起了红包雨,确实让微信一下子离钱更近了,支付宝后来借助元宵节挽回了一些影响,也算是站稳了脚跟。当然,微信天然就是营销渠道,所以微信面对支付宝的红包营销扩散方式进行了封杀,如临大敌的微信事实上被调戏了一次。   新的一年过去,央视选择了支付宝合作,一方面可能是支付宝出了大价钱,但更重要的原因却应该来自红包之外。与微信的合作,老百姓都在那里低着头抢红包,导致春晚的收视遭受冲击,而支付宝通过双11与湖南卫视的创新模式演练了新的套路,会给春晚带来收视的提高,此外,微信的朋友圈广告对央视的广告收入造成冲击,也使得央视与腾讯的关系受损。   支付宝在春节推出的集福卡行动,只是借助了微信的传播渠道,与抢夺关系链无关。如果只是为了让人们在支付宝里加好友然后去聊天,那么简单粗暴的引导通过通信录直接加就可以了。十个好友的边际设计更表明支付宝无意大张旗鼓的让其变成聊天工具。福卡更多是为了促进用户对支付宝交易的理解与使用,未来可以让支付宝更多的参与C端的交易行为,比如朋友之间的转账等等。   支付宝高调的将红包营销强行插入到微信朋友圈中,再一次引发了微信的封杀,而支付宝方面变换不断“敏感词”,在明知微信追杀的背景中继续挑逗,实际上将微信战略引导到了错误的方向,支付宝很可能在背后掩藏着绝杀的时刻。   支付宝在微信朋友圈和群中的加好友推广活动只是在“挑逗”,微信推出的红包看照片也仅仅是通过耍酷来展示了自己的超能力,两家打的是神仙仗。   我们可以看到,支付宝与微信是两个完全不同的产品,蚂蚁金服与腾讯更是完全不同性质和理念的公司,对于很多看似相同的业务概念的理解上更是完全不一样,这就决定了两家公司虽然业务有交叉,但发展方向却迥然不同,不会存在谁干掉谁、谁挑战谁的情况,看似面对面的决战背后只是不明真相的神经过敏或者演戏给大家看。微信重视的是社会交往,而支付宝重视的是社会交易,两家都在寻找社交与支付的结合点,好戏还在后头,扮个板凳看吧!   【每日一文,超过十年,欢迎业界读者沟通交流,请微博 @马继华 或加微信公众号“北国骑士”】相关的主题文章:

« »

Comments closed.