Conscious Fashion Is The Need Of The Hour – Fiinovation-sweets parade

News-and-Society The fashion industry is .ing up with a lot of initiatives and innovative technologies as sustainable fashion is getting ready for the red carpet. But the purpose is to make conscious fashion accessible for the mass consumption and not only for the red carpet walkers. One fine example of conscious fashion is using post-consumer recycled cotton. Cotton is one such material that is used the most in the fashion industry. Cotton is natural and renewable that offers many advantages. However, there are number of issues with cotton, especially consumption of water for production. The conventional cotton required to make an average t-shirt needs about 11 bathtubs of water to grow. About 10% of all pesticides in the world are used in cotton production. There are various methods that can be adopted to over.e issues related to sustainable use of resources in the fashion industry. Fiinovation believes promotion of alternatives like Organic cotton, Better cotton and recycled cotton can reduce the negative impacts of conventional cotton. Steps like reduction of washing temperature from 60 degrees to 30 degrees can save 50% of energy usage. Catalytic Clothing an idea conceived by Helen Storey explores the use of an existing nano technology in an entirely new context, .bining the power of science and art to tackle a global challenge. Air pollution is currently expected to reduce the life expectancy of the average person by 7-8 months. Applying an air-purifying photo catalyst to textiles and clothing presents the possibility that each of us can actively contribute to improving the quality of the air we breathe as we go about our daily lives. However, Fiinovation understands the efficacy of this technology will only be apparent when mass adoption is achieved. With all the technology and concepts available, the need of the hour is to make conscious fashion accessible to all. The fashion industry needs to take the initiative to inspire the citizen to opt for garments labeled under Conscious Fashion. Along with this the fashion industry needs to measure their performance in the Sustainability Index. The Sustainability Index is a measurement system for sustainable performance with regard to environmental health, social equity, and economic practicality throughout the supply chains of any business. Nike has .e up with a measurement index called the Materials Sustainability Index (NMSI) to measure the sustainable trend in Fashion. Fiinovation advises the fashion industry to adopt policies that will ensure sustainability and offer the consumers with garments that doesnt cause much damage to the environment. Rahul Choudhury Fiinovation Media Team About the Author: 相关的主题文章:

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